Furniture DesignShaping Furniture Around Everyday Living
Dining furniture and lifestyle product work developed at Hyundai Livart, combining consumer research, product design, merchandising direction, and cross-functional product management.
Where I started
I worked for Hyundai Livart, one of the largest lifestyle furniture and interior service companies in South Korea, as part of a B2C product development team.
The work focused on dining furniture products that needed to balance consumer needs, reasonable pricing, trend direction, efficient engineering, and the business goals of both the company and partner manufacturers.
Designing the experience
Led phases from market and user research to concept planning, design development, structure study, product management, display planning, and promotion planning.
Created open communication between internal departments and partner manufacturing companies so decisions around design, engineering, pricing, and production could move together.
Used consumer feedback before and after release to improve product quality, align with market expectations, and maintain the goals of each product line.
Learnings & reflection
Good furniture products come from coordinating consumer value, manufacturing feasibility, price strategy, brand direction, and retail presentation.
Post-release feedback is part of product development, not a separate activity, because it helps maintain quality and improve fit with consumer needs.